In WebEEG research, ThinkNeuro synchronizes eye tracking and EEG devices to investigate such things as the areas which customers look at on a webpage, the times in which they become frustrated, the things which attract their attention and which allow them to form an emotional bond. The research measures the time spent on different areas of the webpage and essentially whether consumers see what we would like them to see and how they feel when they see it.

This kind of research provides valuable information relating to the effective placement of advertisement banners, the presentation and positioning of the brand on the webpage, the page layout and website design optimization to increase the emotional impact triggering buying behavior.

Eye tracking analysis supported by brain data

The image is symbolic. It does not reflect real data