ThinkNeuro bases its neuromarketing research on brain EEG data analysis. Emotions lead to electric flows in the human brain. Activity steaming from neuron actions is measured with electrodes placed on the test subject’s (participant’s) head and this highly sensitive data is analyzed with a pre-defined algorithm.
EEG data is positioned onto a 3D brain map to determine the area of brain which is active in creating emotions during shopping or when watching advertisements. Neuroscience has proven that the same emotions result from activity in the same parts of the brain for each human being. For example, when excited, the same region of the brain is active for all human beings, regardless of which geographical region of the world they are located in.