The NMSBA Code of Ethics for the Application of Neuroscience in Business.
Adoption of this code is a condition of membership to the NMSBA. The code may be revised from time to time to ensure that it adequately reflects the highest ethical standards for the neuromarketing research industry.
The NMSBA code accepts the principles enshrined in the ICC/ESOMAR code
Neuromarketing research, is the systematic collection and interpretation of neurological and neurophysiological insights about individuals using different protocols allowing researchers to explore non-verbal and physiological responses to various stimuli for the purposes of market research.
Neuromarketing researcher is defined as any individual or an organization carrying out, or acting as a Neuromarketing consultant on, a Neuromarketing research project, including those working in organizations buying services from a neuromarketing research company.
Neuromarketing Client is defined as any individual or organization that inquires, buys or sponsors or a Neuromarketing research project.
Neuromarketing Research Participant is defined as any individual or an organization from which insights are collected using neuroscientific methods for the purposes of market research.
Neuromarketing Study is defined as a session with a participant during which Neuromarketing insights are collected
Neuromarketing Insights are informed deductions supported by analyzing the amount of brain activity produced by marketing stimuli (advertisements, websites, packaging, etc.)
Functional brain imaging is defined as any technique that permits the in vivo visualization of the distribution of brain activity.