After each EEG analysis, ThinkNeuro determines a Neuro Performance Score™(NPS) based on the advertisement, package, marketing image, slogan, film, series or variable which has been measured. This score puts forward standardized averages on a 1-5 scale. The NPS is calculated by taking Neuro Attention Score (NAS), Neuro Emotional Arousal Score (NES) and Neuro Stress Score (NSS) into consideration. In other words, while analyzing the effects of stimuli, attention, emotional arousal and stress levels caused by that stimuli are calculated and combined.